Tag Archives: web analytics

Digital Media Analytics Presentation: An Introduction

I recently met with a community of social and digital media producers, many of whom had a limited exposure and understanding of web analytics. So, I gave an introductory analytics presentation that tried to focus on social principles to help them realize the incredible opportunities analytics could offer them. Metcalfe’s Law, also known as the Network Effect, is a popular concept that argues the potential value of a network increases exponentially with every incremental increase. Most do not realize the same principle also applies to analytics. The more dimensions of data you collect, the higher potential value of the resulting data set. Since the analytics presentation was so well received, I thought I would share a public and reusable version that might help you in your work. Continue reading

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