Digital Home Overview

While I was out sick last week, I spent all of this week in downtown Salt Lake City attending the Adobe Summit for Digital Marketers. That is why I haven’t been posting as regularly as I’d like to. But for those of you who wonder what my role as Product Manager means, part of the answer can be found in the presentation I attached below. I spent the week talking with customers and partners to evangelize the product and functionalities I am responsible for. One of those responsibilities is for the Digital Home, a vague yet intriguing area of growth. Set-top boxes, connected TVs, and video game consoles play huge roles in the media & entertainment industry, but you can already begin to see applications for all verticals as advertising becomes more prevalent on these platforms:

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