(Feel free to also refer to my LinkedIn profile for additional information and public references)

Eric Andrew Hansen, ISA

Background & Objective

Applied learnings to over five years of product management after seven years of technical experience.
Passionate about product management, technology, and working more smarter than harder.

Professional Experience

Western Governors University; Salt Lake City, UT
Sr. Product Manager, Web Analytics (2016-present)

  • Owned and led digital analytics and tagging implementation initiatives for 7+ sites
  • Developed and implemented a new best practices process for Analytics and Reporting

The Church of Jesus Christ of Latter-day Saints; Salt Lake City, UT
Sr. Product Manager, Digital Analytics (2014-2016)

  • Defined and implemented Analytics strategies for 200+ properties with 1.6B monthly hits
  • Cultivated an analytics community of practice and created a team of six dedicated analysts

Adobe Systems, Inc. (Digital Marketing Unit); Lehi, UT
Product Manager, Digital Home & Apps (2010-2014)

  • Listened to customers at all levels in order to represent the voice of the market internally
  • Functionally managed resources to design, develop, and deploy Adobe Analytics products:
    • Digital Home AppMeasurement, ClickMap, Report Builder, Video Partners
  • Facilitated all stages of account development, from sales to support (>$1MM deals)
  • Coordinated strategy with Development, Marketing, Legal, Training, Sales, and Support

Client Services Engineer (2009-2010)
Mandarin Technical Support Consultant (2008-2009)

BYU Network Operations Center; Provo, UT
Operations Assistant Manager (2006-2008)
Network Analyst (2003-2004)

Formal Education

Brigham Young University; Provo, Utah (Graduated 2009)

  • BS in Information Systems, Marriott School of Management (Top 10 Program in the US)
  • Global Management Certification Program—Mandarin Chinese (Simplified & Traditional)

Official Certifications

  • Pragmatic Marketing Product Management Certification – Level II
  • PowerSpeaking Essentials Training Certification
  • Adobe Certified Professional – Analytics Implementation
  • Official Microsoft Office Specialist certification (including VBA)
  • Certified Master Professional Information Systems Analyst (ICCP)

Personal Awards

  • Eagle Scout – Boy Scouts of America
  • Community Service Award  – Kiwanis International

Other Experience

  • Voluntarily served as a church missionary and leader in Taiwan from 2004 to 2006
  • Suzuki School of Music Graduate from the University of Evansville (Violin)

Patent Portfolio Patents listed in descending chronological order

  • Contributor: Undisclosed Interactivity Process (Dec. 2013)
  • Co-author/Inventor: US Patent No. 9,027,045 – Filtering and Classification Algorithm to Determine Consumption Likelihood of Linear Content Streams (Issued Dec. 2011)

Personal Project Portfolio Projects listed in descending chronological order

  • Custom Video Call Report Generator (Internal)
  • SiteCatalyst Debugger ( ) – Processed over 1.8 million analytics beacon calls, with about 1 percent made up of video calls
  • comScore Integration Manager (Internal)
  • Aardvark Report Suite Audit & Configuration Tool (Internal)
  • ClickMap DOM debugger ( ) – JavaScript bookmarklet designed to analyze all relevant click map data point from the highlighted element on a page

Technical Expertise

(in order of recent usage and general proficiency)

Programming: PHP, JavaScript, Java, Visual Basic (6.0, .NET, VBA) – Agile development, OO design philosophies

Scripting: MySQL, HTML, XML (i.e. HTML DOM, SOAP), AutoIt, iMacros, RegEx, CSS, MSSQL