Category Archives: Industry

Two Handy SiteCatalyst Tools

SiteCatalyst was my first love coming into the world of analytics, and while the last version of my site offered quite a few posts on the subject, my clean slate approach to the new website means I need to reiterate the helpful hints about working with Adobe SiteCatalyst. I recently created and updated two tools to help those who implement SiteCatalyst:

  1. ClickMap Debugger
  2. Data Beacon Analyzer

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Stop SOPA and PIPA now!

The Stop Online Piracy Act and Protect-IP Act being proposed in both the House and the Senate has been fast-tracked. Why?

UPDATE: Round of applause to the 13 million people who stood up on protest day. PIPA and SOPA are tabled for now.

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On Metrics and Goal-setting

Setting targets and goals for achievement in work and personal life is all well and good. They are, in fact, a useful method to quantify in some degree your effectiveness. However, there is a slippery slope of using metrics as a crutch. In my limited experience in the workforce, I have personally seen the power of metrics completely dictate the actions of employees. This works in conjunction with the desire to follow the path of least resistance (in an effort remain effective, of course?) to sometimes create unusual or undesired dynamics. Continue reading

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