In the near 10 years I’ve been in the analytics business, I’ve seen the industry grow and evolve from simple hit counters to advanced data mining techniques. In the past, where data collection and reporting has usually been very product-focused endeavor, today the more mature analytics practices have moved beyond simple site metrics. Understanding how many people visited your site might be nice to know, but the visitor doesn’t care much about how many other people came to the site. They care about a better experience and more convenience from start to finish, and not just when they visit your site. This requires something more complex and powerful than before. It requires User-Driven Analytics.